Wix is often described as “more flexible than Squarespace,” but that description alone does not explain why so many Squarespace users move to Wix in 2025. The real difference is not about features on paper. It is about how quickly you can change your website when your business changes.
This review looks at Wix specifically from the perspective of someone coming from Squarespace. We focus on layout freedom, editing workflows, marketing usability and the kinds of projects that benefit most after the switch.
What Wix Is Designed to Do
Wix is a hosted website platform that combines hosting, security, and a visual editor into one system. Like Squarespace, it removes the need to manage servers or updates. The difference is that Wix is designed for iteration rather than stability alone.
Squarespace prioritizes consistency and visual balance. Wix prioritizes control and speed. You are encouraged to experiment with layouts, adjust sections freely, and build pages that serve different purposes across your site.
For businesses that see their website as an active marketing tool rather than a static presentation, this design philosophy becomes important very quickly.
Design Freedom and Page Structure
The most immediate change former Squarespace users notice is layout control.
Squarespace templates are structured and opinionated. They guide you into specific page patterns and spacing rules. This makes it easy to maintain a clean look, but it can be frustrating when you want something outside those patterns.
Wix allows more freedom at the section and block level. You can adjust spacing, mix content types more freely, and create custom page structures without fighting preset rules. This is especially valuable for service pages, campaign landing pages, and pages that need to evolve over time.
If layout flexibility is one of the reasons you feel limited on Squarespace, this difference alone often justifies the move. That contrast is also highlighted clearly in our Squarespace Review 2025, where design guardrails are discussed as both a strength and a limitation.
Editing Speed and Daily Workflow
Editing speed is another area where Wix feels different.
On Squarespace, editing is clean but sometimes indirect. Certain changes require navigating template logic or block rules. Wix’s editor is more immediate. You see what you change, you move elements visually, and you publish.
For businesses that update content frequently, this speed matters. New offers, seasonal pages, testimonials, FAQs, and landing pages can be created or adjusted without second guessing whether the template allows it.
This faster workflow is one of the main reasons businesses that outgrow Squarespace start looking for alternatives.
SEO Capabilities in 2025
Wix SEO has improved significantly over the last few years. In 2025, Wix supports clean URLs, page titles, meta descriptions, image alt text, redirects, sitemap management, and structured data options through templates and settings.
For most business websites, this is enough to compete effectively in search. You can build service pages, location pages, blog content, and internal linking structures without technical workarounds.
Squarespace also supports basic SEO tasks, but Wix generally offers more flexibility when restructuring pages and managing redirects during a migration. This matters when moving from Squarespace to Wix, because you want to preserve traffic and rankings while improving structure.
Built In Tools and Integrations
Wix includes a broader set of built in business tools than Squarespace. Forms, contact management, basic CRM features, scheduling, and automation tools are available inside the platform. This reduces the need for external services and makes workflows easier to manage in one place.
Squarespace supports integrations, but Wix’s ecosystem is generally larger and more actively expanded. For businesses that rely on lead generation, follow ups, and marketing automation, this difference can be meaningful.
If your Squarespace site is starting to feel disconnected from the rest of your business tools, there are also more functional alternatives that provide more than just a presentation layer.
Pricing and Value Over Time
Wix pricing is subscription based, similar to Squarespace. On paper, they often look comparable. The difference shows up in value over time.
With Wix, you often replace multiple tools with built in features. With Squarespace, you may keep external tools alongside the site. When you factor in editing speed and flexibility, many businesses find Wix delivers more value even if the monthly cost is similar.
This is not about which platform is cheaper. It is about which one removes more friction from your workflow.
Who Wix Is Best For After Squarespace
Wix is usually the better choice if your business needs to move fast. Service businesses, agencies, consultants, local companies, and growing brands benefit from the ability to adjust pages frequently without design constraints.
If your site needs custom landing pages, campaign specific layouts, or frequent structural updates, Wix offers more room to grow.
Moving from Squarespace to Wix Without Losing Momentum
A platform change does not have to mean a total reset. A structured migration focuses on rebuilding key pages in Wix, preserving branding, moving content and media, and setting up redirects so visitors and search engines land on the correct pages.This approach allows you to keep what works while upgrading the platform underneath. On squarespace-to-wix.com, the focus is exactly that: moving from Squarespace to Wix in a planned, SEO aware way that improves flexibility without sacrificing stability.